Thank You, Heroes

During the COVID-19 crisis, the brave workers at MSA ramped up production of face masks and other personal protective equipment. To thank their employees who remained at work in their factories, we worked with MSA to craft this simple, stark newspaper ad.

Safety, Founded in Pittsburgh

The history of MSA is the history of safety in the workplace in America. For this brand ad, we recognized that fact with a proper historical marker. It's true. Safety was founded right here in Pittsburgh, PA. Millions of workers across the globe have MSA to thank. We were honored to cast this monument in print. .

Getting the Message

When Pennsylvania officially outlawed texting while driving, MSA, the world's foremost authority on safety, was overjoyed — and took it upon themselves to help drive home the message. This series of simple billboards celebrated the no-texting law's passage, and reinforced the new rules. Put your phones down, folks. It's that simple.